Qatar Foundation International Launches ‘I Speak Arabic’ Campaign on World Arabic Day

December 18th, 2015, WASHINGTON, DC – Today, on the occasion of the United Nations’ Arabic Language Day, Qatar Foundation International (QFI) launched its I Speak Arabic campaign.

I Speak Arabic uses storytelling to showcase the benefits of studying Arabic, and provides access to resources for doing so.

In addition to presenting personal narratives, I Speak Arabic uses data and facts to demonstrate how studying Arabic drives personal development, human connections, cultural literacy and professional success. QFI has also developed an Arabic advocacy kit, which includes information on how to start and develop an Arabic program in a school or community.

QFI executive director Maggie Mitchell Salem said, “We are pleased to launch this campaign on UN Arabic Language Day, a celebration of multilingualism and cultural diversity. The demand for foreign language skills, and the benefits of possessing them, has grown rapidly over the past decade. Arabic is no exception. We hope this initiative will increase awareness of Americans studying Arabic and learning about Arab culture, while also encouraging many more to do the same.”

Key components of the I Speak Arabic campaign include:
·         Profile videos of non-native Arabic speakers
·         Resource website for students, teachers, parents, and schools
·         Arabic Advocacy Toolkit
·         Upcoming student contests and #ISpeakArabic social media campaign

View the teaser reel here.

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