SpeakArabic uses storytelling to showcase the benefits of studying Arabic and provides access to resources for doing so. In addition to presenting personal narratives, SpeakArabic uses data and facts to demonstrate how studying Arabic drives personal development, human connections, cultural literacy and professional success. As a part of this campaign, QFI has also developed an Arabic “program” kit, which includes information on how to start and develop an Arabic program in a school or community.