Digital Strategy and Communications Officer

Salary Range: $74,000 - $80,000

To apply, please send a resume and cover letter to communications@qfi.orgwith the subject line Digital Strategy and Communications Officer Application.

About the Organization

QFI is a US based organization committed to advancing the value of teaching and learning Arabic as a global language. QFI works to increase access to research-informed Arabic instruction for educators and students.

QFI works to foster and encourage the study of Arabic as a global language by supporting the professionalization of Arabic teaching and research-informed methodology and practices. With more than a decade of experience working in the Americas, the United Kingdom (UK) and Europe, QFI has established networks of educators, administrators, students, researchers, and other experts in language learning. With Arabic language programs more prominent at the university level, the number of Arabic education programs offered at the primary and secondary level has not changed much, providing an opportunity for QFI to position Arabic as a global language that is taught at an earlier age.

Position Summary

This position reports directly to the Director, Communications and External Affairs. The primary responsibility will be overseeing and managing QFI's digital platforms and content, managing online target audience engagement, and enhancing brand reputation.

This role entails spearheading initiatives to leverage digital platforms, including websites, social media platforms, digital campaigns, podcasts, newsletters, publications, and blogs, effectively enhancing stakeholder engagement and optimizing digital platforms to support QFI's mission.

Position Functions and Responsibilities

To perform this job successfully, each essential duty and responsibility must be performed satisfactorily. Reasonable accommodations may be made to enable an individual with disabilities to perform the essential functions. Other duties may be assigned to meet business needs.

Essential Functions and Responsibilities

• Develop and implement a digital communications strategy to enhance stakeholder online experience, engagement, and brand awareness.
• Strategize, plan, and manage day-to-day digital content and visual assets across all QFI channels, including websites and social media. Keeping digital content current, accurate, and relevant.
• Collaborate across departments to develop online content strategies for effectively disseminating QFI's work and impact to relevant stakeholders.
• Website management:
  • Align the website with the organization’s brand, strategy and standards.
  • Create strategies to reach target audiences and improve website traffic.
  • Recommend strategies to optimize the user experience of digital channels.
  • Monitor website for performance issues.
• Collaborate with internal resources on social media campaigns.
• Develop and implement QFI’s SEO strategy.
  • Keep the website relevant with the latest SEO digital marketing trends and best practices.
  • Maintain a clearly defined SEO roadmap, defined SEO KPIs, content strategy and processes to drive content SEO.
  • Perform ongoing keyword discovery and optimization.
  • Coordinate analytics to measure content success.
• Work to create and manage the budget for digital platforms, including subscriptions, software licenses, vendor contracts, and other related expenses.
• Support QFI's monitoring and evaluation priorities by tracking key online performance indicators (KPls) to gauge the success of digital initiatives and provide performance data.
• Monitor and evaluate content performance on digital platforms, using analytics to inform future content strategy and refinement.
• Manage a consistent brand voice and messaging across all digital platforms and products.
• Assess and manage risks associated with digital assets.
• Manage relationships with external vendors and contractors for digital services, including web design, development, and maintenance.
• Ensure compliance with relevant data protection regulations and cybersecurity measures for
• digital assets.
• Stay updated with emerging digital trends and technologies and implement best practices to drive continuous improvement.

Knowledge, Skills and Abilities

These qualifications must be demonstrable through experience, portfolio, or direct assessment:

• Experience managing websites, social media platforms, and digital campaigns.
• Experience with SEO and analytics tools.
• Experience with content management systems (e.g., WordPress).
• Working knowledge of email marketing platforms (e.g., Mailchimp), project management tools (e.g. Asana) and social media scheduling tools.
• Proficiency in Microsoft Office Suite (Word, PowerPoint, Excel, Teams).
• Experience with CRM systems.
• Arabic reading and/or writing skills a plus.
• Experience in global education, second-language acquisition, or nonprofit digital communications a plus.

Requirements

Experience

Minimum of 5 years of professional experience in digital communications, content strategy, or digital marketing.

Education

Bachelor’s degree in Communications, Digital Media, Marketing, Public Relations, or a related field.

Working Conditions

This position description should not be construed to imply that the requirements are the sole standards for the position. Incumbents are expected to perform all other duties as required.

Health and welfare benefits are available.

APPLY

To be considered for this position you must reside in the Washington, DC metro area.

QFI currently operates on a Hybrid Work Policy with in-person work required two days per week. Employees may be required to travel to QFI offices or third-party sites to attend meetings, events, or for other situations as deemed necessary by their supervisor. Travel required (international and domestic) following QFI’s Travel Policy.

To apply, please send a resume and cover letter to communications@qfi.org with the subject line Digital Strategy and Communications Officer Application. Only candidates selected for an interview will be contacted.